Located on the Las Vegas Strip, the DSW Flagship store leans into the Vegas spirit. Features like the three-sided immersive video tunnel and shoe elevator create a shopping environment that’s focused on fun and the idea of play.
Additional inspiration is taken directly from the store’s name, Designer Shoe Warehouse. The design is an interpretation of the assembly line mechanisms that move products through a factory warehouse. Customers select their order on a tablet kiosk and then watch as their shoes are delivered to them via a shoe elevator, essentially participating in a giant shoe vending machine.